Essays Tagged: "technical advantages"

Yesmail.com(Harvard case).

ar more effective, faster, and cheaper than the direct mail. In additional, there was some distinct technical advantages of email services over direct mail.1) Effectiveness:YesMail is proven to be eff ... on, the eTrack software can set up a display calculation of the implied cost per action.4) Distinct Technical Advantages:Email can easily detect the erroneous or outdated address. Also, the domain of ...

(6 pages) 155 0 3.5 Dec/2003

Subjects: Businesss Research Papers > Case Studies > E-commerce