Essays Tagged: "Tencent"
Consumer Behavioral Change in China: The Y Generation
their parent's attention and income.One company cashing in on this Generation Y is a company called Tencent. Tencent is an instant messaging company that has acquired 60% of the market share in China. ... nd want to spend it on things that allow them to keep in touch with friends and family. This is why Tencent has been so successful. Communication and social networking is very important to generation ...
Subjects: Businesss Research Papers > Marketing
SWOT of Tencent
Company and Industry DescriptionTencent, one of the largest online services portals in China, was founded in November, 1998 by Ma Hu ... Pony Ma), Zhang Zhidong (Tony Zhang) and Xu Chenye (Daniel Xu), and went public on 16 June, 2004 as Tencent Holdings Limited (Tencent, n.d.a). Led by the values including integrity, proactive, collabo ... honesty and respect as its code of conduct, growing rapidly and astonishingly in the past 15 years (Tencent, n.d.b). According to the latest financial announcement, Tencent's total revenues of the fir ...
Subjects: Businesss Research Papers > Case Studies