Essays Tagged: "Theory of planned behavior"

Mobile Commerce Acceptance -An Investigation of Antecedent Factors

merce acceptance. Technology Acceptance Model (TAM) for instance is one of the most frequently used theory model in the investigation of user's acceptance criteria for new technology. 2 Mustafa Erdeml ... ce. The fifth chapter will be an example about a practical application of m-commerce in real life.2 Theory ReviewDerived by Fishbein (1975), the Theory of Reasoned Action (TRA) claims that two constru ...

(24 pages) 97 0 0.0 May/2010

Subjects: Businesss Research Papers > Marketing


essential factors that affect the outcome of some transactions.This study will be supported by the theory of price. According to this theory, price, for any specific good and service is the relations ... for any specific good and service is the relationship between the forces of supply and demand. This theory tells us that by the time the consumer enjoyed the demanded product or when the satisfaction ...

(18 pages) 2 0 0.0 Sep/2014

Subjects: Social Science Essays > Economics