Essays Tagged: "Tuscani Pasta"
Pasta Hut and Pizza Hut , product life cycle
On April 2008, Pizza Hut announced the introduction of a new product line called the "Tuscani Pasta". Like any product, this product has a life cycle. Different strategies should be main ... e pictures of the new pasta were added in their homepage. They also created a new URL to market the Tuscani Pasta. In addition, they gave out coupons and they advertized the new product everywhere in ... more ads and added new slogans to the ads to attract more customers. They gave it an Italian name (Tuscani Pastas) to give it a classy Italian atmosphere and to attract different ethnic groups. They ...
Subjects: Businesss Research Papers > Marketing