Essays Tagged: "Virgin Atlantic"

Virgin Atlantic Airways: 10 Years Later.

Virgin Atlantic Airways: 10 Years Later(and beyond)(Case prepared by Pantea Denoyelle, Research Asso ... pervision of Jean-Claude Larreche, Alfred H. Heineken Professor of Marketing at INSEAD.)"June 1994, Virgin Atlantic Airways celebrated its 10th anniversary of its inaugural flight to New York. Richard ... chairman and founder, reminisced about its tremendous growth. In 10 short years, he had established Virgin Atlantic as Britain's second largest long-haul airline, with a reputation for quality and inn ...

(18 pages) 346 0 4.4 Aug/2003

Subjects: Businesss Research Papers

Virgin Atlantic Airways, ten years after.INSEAD case study about the way Virgin Atlantic has been managed by its CEO and the challenges for next years.

1 Executive summary"Virgin" is currently the third most recognized brand in Britain and it is commonly associated with t ... n but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin's best known operations are probably air travel (the Virgin Atlantic and V ... rations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores), but they are also involved in trains, finance, internet services, soft drinks, m ...

(29 pages) 637 0 4.1 Oct/2003

Subjects: Businesss Research Papers > Case Studies

Richard Branson biography.

- or as successful -- as Richard Branson. For those of you who don't know, he is the founder of the Virgin Music label, Virgin Atlantic Airways, and Virgin Cola. He has unusual methods when it comes t ... ny people have achieved that? Aside from the day he put on a bridal dress to launch his new company Virgin Bridal, Branson is the epiphany of elegant business wear. Some people may think he doesn't de ...

(5 pages) 136 0 3.6 Jan/2004

Subjects: Literature Research Papers > Biographies

"Select a successful entrepreneur, and outline his management styles and leadership characteristics. Consider how these have contributed to success, and how they may contribute to failure."

businessmen have captured the public imagination as completely as the larger-than-life chairman of Virgin. The press have elevated him to the status of folk hero, reporting his hot-air balloon and sp ... essful record labels in the world. Branson later pulled off the deal of a lifetime when the sale of Virgin Music to Thorn EMI in 1992 netted the company a cool �0 million.In the space of 25 yea ...

(7 pages) 446 1 4.8 May/2004

Subjects: Businesss Research Papers

Evaluation of the strategies undertaken by Virgin Group during the 1980s and 1990s under the leadership of Richard Branson

S E C T I O N A1(a). SWOT analysis for the Virgin Group in the late 1990sSTRENGTHSCore competences analysis has revealed about the Virgin Group ... isation's competitive advantage. ( see appendix 1,p.15; managing linkages). The strategy applied by Virgin prevented the company from loosing businesses.Some activities have been retained and develope ... ary skills and capabilities which match the firm's vision and goals ( see the appendix1; the aim of Virgin Communications).The sales of Virgin Music business for which Virgin was best associated with ...

(16 pages) 394 0 3.7 Apr/2005

Subjects: Businesss Research Papers > Case Studies

What is a a brand ?

ross seemingly unrelated product and service categories if it maintains the same core brand values. Virgin brand which started in record retailing, moved into the associated areas of record company, f ... ord company, film and video before the first significant strategic discontinuity with the launch of Virgin Atlantic. Since then, the brand has been extended into soft drinks, vodka, television and rad ...

(8 pages) 291 0 3.0 Jul/2005

Subjects: Businesss Research Papers > Management

Entrepreneurship: The Virgin Group

AbstractRichard Branson the chief Executive of the Virgin Group is well known for making successful businesses out of 'crazy ideas'. It is a known fact ... t air balloon. Branson is the most innovative entrepreneur of the 21st century. He is known for his Virgin brand, a banner that represents his organization and he is also known to be a leader with inf ... examine the nature and leadership factor of the most successful British entrepreneur and the CEO of Virgin Group Sir Richard Branson. It will carry on explaining Branson's informal leadership styles a ...

(28 pages) 675 4 4.8 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Factors Affecting Operational Planning for Virgin Airlines

ing. Let's explore to deeper analyze the most important factors that affect operational planning in Virgin-Atlantic Airlines: ease of use of resources for customers and human resources. We will review ... of resources for customers and human resource directly affect the operational level of planning of Virgin-Atlantic.Before analyzing the factors affecting operation planning, we must know what operati ...

(2 pages) 51 0 0.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Virgin Atlantic Airways (VS) 1984-1999

d industry where he was "guru", or entertainment of any sort, and thus a radical departure from the Virgin principle of expanding into related fields. Furthermore, the investments necessary to make an ... d fields. Furthermore, the investments necessary to make an airline work could, theoretically, drag Virgin Group to bankruptcy. And yet, the more Branson thought about Fields's scheme, the more feasib ...

(16 pages) 73 0 4.5 Jul/2006

Subjects: Businesss Research Papers > Case Studies

Virgin Atlantic - A Marketing Case Study Analysis

1.0 SummaryThis report has been produced in conjunction with the Case study: Virgin Atlantic Airways, 10 years after, for the purpose of the Marketing assessment for the MSc Int ... urpose of the Marketing assessment for the MSc International Hospitality Management.2.0 IntroductionVirgin began in the 1970s with a student magazine and small mail order record company. Virgin's grow ... ural progression but rather through acquisition and partnerships with other companies, author, year.Virgin is currently known as the third most recognized brand in Britain, which is now becoming the f ...

(10 pages) 271 1 1.0 Nov/2006

Subjects: Businesss Research Papers > Case Studies

SWOT Analysis for Virgin Atlantic

SWOT Analysis for Virgin Atlantic�Done By: Fatima Aslam Ghulam HussainID: 200600347Introduction and Overview:&# ... 200600347Introduction and Overview:�The idea for the airline stemmed from the creator of the Virgin brand, Richard Branson. In 1977, seventeen- year-old Branson started an advisory service that ... hard Branson. In 1977, seventeen- year-old Branson started an advisory service that flourished into Virgin mail order record company within three years. After establishing Virgin Records as one of the ...

(6 pages) 147 0 3.7 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Sustainable Issues and Marketing Strategy

lity an issue which is environmental aspect including climate change, air pollution, waste that how Virgin Atlantic has been challenging to it and more especially on carbon emission aspects.Short intr ... hallenging to it and more especially on carbon emission aspects.Short introduction about companyThe Virgin Group is one of the UK's largest companies and its highest-profile business was Virgin Atlant ...

(8 pages) 59 0 0.0 Nov/2009

Subjects: Businesss Research Papers > Management