Essays Tagged: "western products"

"Soda Wars" This essay is about Coca-Cola in the International market

e next 10 billion cases come from?" The answer lies overseas, where income levels and appetites for Western products are at an all time high.Often, the company that gets into a foreign market first us ... ccurred in Europe in 1972, Pepsi signed an agreement with the Soviet Union, which made it the first Western product to be sold to consumers in Russia. This landmark agreement gave Pepsi the first adva ...

(11 pages) 572 1 3.0 Nov/2002

Subjects: Businesss Research Papers > Case Studies

Mini-case KFC

ese market is probably already saturated with traditional Chinese products. When marketed carefully Western products tend to be very successful on the Chinese market. It might be an opportunity for KF ... * The standard American menu may not be successful in China. Chinese culture is very different form western cultures, also when it comes to tastes and preferences. Chinese people might not enjoy the s ...

(4 pages) 225 1 5.0 Jul/2006

Subjects: Businesss Research Papers > Case Studies