Essays Tagged: "Wolverton"
ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C
Oz, 2002 p141). Levi's expected that the site would help set them apart from competitors (Olsen and Wolverton, 1999). üIn 1998, the web site offered the consumers the ability to purchase products ... han dealing with single orders of a pair of jeans and dealing directly with the consumer (Olsen and Wolverton, 1999).Their Canadian web site was developed within only 60 days (Oz, 2002 p141). The time ...
Subjects: Businesss Research Papers > Case Studies > E-commerce