The Cola War
The cola war between Coca-Cola and Pepsi is still raging, and the soft drink
battle ground has now turned toward cyberspace. This assumption wholes true as
one begins to study the web sites of these soft drink giants. The Coke and Pepsi
websites both advertise and entertain their consumer, appeals to a younger
and trendier generation, using visual aides and pictures to make this appeal, while
concentrating on their theme, appealing to our emotion, and relying on their
credibility to sell their product.
The purpose of the Coka-Cola website is to advertise their product, and at the
same time entertain their consumer. This is evident by the link to the promotion of
Cola Store that sell products containing the Coke logo ranging from apparel to
outdoor products (Coke). The Coka-Cola website also seek to entertain their
consumer and this is visible by the link that can download the latest music,
commercials, and sporting events that their products sponsor (Coke).
An 1890s advertisement showing model Hilda Clark i...
PEPSI
A bottle of Pepsi Blue.Likewise,
the Pepsi website purpose is to entertain its consumer, while at the same time
advertising their products. Through the promotion link you can access other
websites that are sponsored by Pepsi (Pepsi). Likewise, the Pepsi website purpose is to
entertain their consumer, and this evident by the link to download the latest music and
sporting events (Pepsi). For this purpose, the Pepsi website tend to be more practical
to its consumers through the advertisement and promotion of their product. The
Pepsi website links are more user friendly, and its more easy to move within the
website.
Accordingly, these two website tend to target the younger and trendier generation
of American consumers. The Coka-Cola website is targeted toward a younger
consumer. An illustration of this would be the homepage of its website, with the
picture of the young...