Advanced Micro Devices-A Leader in the Industry
Almost everyone these days owns, or at least has used a computer before. Computers have become very important in everyday life, not only for business and scholastic reasons, but also for social reasons. Since September eleventh of 2001 the technology industry has suffered greatly. AMD is one of the only companies that has continued to grow and be successful even through the difficult challenge of living through such a tragedy. Over the past thirty-three years AMD, or Advanced Micro Devices, has definitely made itself known as a major leader in the worldwide technology industry. It is evident after studying about the company, its competition, its accomplishments, its stock activity and its challenges that though AMD is second only to Intel, AMD will continue to flourish and surpass its competitors in the future.
First of all, the AMD name is more than just a word.
English: CPU AMD AM9080 (= Intel i8080)
AMD Athlon XP 1700+ processor
HQ of AMD in Sunnyvale, CA, USA.AMD is an acronym for Advanced Micro Devices. The arrow icon "symbolizes the AMD principle of growth in the right direction" states AMD.com. AMD was founded by W.J. Sanders III and seven cofounders in 1969 after Sanders decided to leave his many management positions at the Fairchild Camera and Instrument Corporation. Mr. Sanders has a bachelor of science degree in electrical engineering from the University of Illinois (AMD.com). The new computing company was and is still based in Sunnyvale, California. The corporation now has manufacturing offices in America, Japan, Asia, and Europe. AMD is in the process of attempting to open manufacturing plants in Latin America, China, India, and Russia. AMD manufactures and mass-produces microprocessors, flash memory devices, support circuitry for communications and networking applications, and personal connectivity solutions in other non PC markets such as the wireless communication industry (AMD.com).
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While AMD has a great product line, I would not call them an industry leader. AMD had total revenues 2002 totaled $2.9 billion dollars. In comparison, Intel's net income for the same period totaled $3.1 billion. The main obstacle for AMD is its small size. Intel has billions of dollars in cash and uses it to buy market influence; engaging in co-campaign marketing agreements with its distributors. AMD has made tremendous strides from its early days, but the company still has a long way to go.
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