How advertising can be detrimental to women, Michelob beer's advertising stating "nice finish" analyzing the advertisement..

Essay by JLcRazyGirlCollege, UndergraduateA+, November 2003

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Nice Finish

To Whom It May Concern:

I would like to take the time to congratulate you and the people of Michelob beer on your outstanding success over the years. In spite of this, I am writing in response to an advertisement I saw in the September 2001 issue of Cosmopolitan magazine. The ad is for Michelob Light beer; it displays a college-age male and female subject in the back of a taxi cab becoming "romantic," with the caption "Nice finish." There is no dispute over the power of advertising to inform consumers of the various available products, and in today's economy, effective advertising is essential to a company's survival. However, relating alcohol to sexual promiscuity is very dangerous, and the two should not be linked together. Please take the following information I have provided you into great consideration.

For many products, such as beer, it is easy to find (or invent) a sexual connection.

However, the sexual connection is much easier to set up for men than for women. Many men have minimal criteria for sexual desire; basically, they are concerned with a woman's anatomy-- as long as a woman looks young enough and healthy, she is desirable. Men also consider her beautiful, since to a male beautiful and sexually attractive are virtually synonymous. Thus, in advertising it is easy to get a man's attention by using women's bodies and associate getting the woman if he buys the product. It is playing on his instincts rather than the intellectual view of the world. The ad spends no time discussing her qualifications for sexual desire-- her mere existence is enough.

How is your advertisement dangerous? Alcohol and sex is a very dangerous combination. These two subjects have been brought together in numerous occasions leading to date rapes and other forms...