Essay by isabella_aHigh School, 11th gradeA, October 2014

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Almighty Johnsons Essay A cautionary tale for scriptwriters.

South Pacific Pictures TV show 'The Almighty Johnsons' had a thriving but short-lived relationship with its audience. The link between the target audiences was created through its offbeat narrative and quirky humour, crucial for its success. This originality secured d its popularity not only domestically but also internationally. However the shows appeal began to decline to the point where production of Season 3 was in question and eventually the show was cancelled due to a slump in audience response. This meant that ultimately there was not enough funding to put together another season. Media products are often fragile and are constantly evolving. This shows that what initially appeals may not stand the test of time if it fails to evolve to suit the market.

'The Almighty Johnsons' is a comedy-drama series about four brothers, raised in the heartland of New Zealand, who also happen to be living incarnations of Norse Gods.

Initially a healthy relationship was formed between the show and audience due to it appealing to the target demographic- males in their late teens to early twenties. The range of humour, romance, action and drama engaged a large audience with the show. The producers thought tactically about how to sustain a good relationship and this was done through a wide array of genres within one series. They formed a bond between the characters and audience through creating believable and engaging scenes. For example the fight scene included action and drama, so hooked in the audience due to its realism.

The show also attracted attention from New Zealanders in general, from patriotic Kiwis supportive of their country. As the programme grew in popularity, TAJ changed from the unique show it was in order to appeal to more people.