RESEARCH CONDUCTED BY: AALIYAH KHAN, HARPINDER RAI, NIKITA PATEL, PARMJIT DOIL & YUAN LIU
CONTENTS
Page 3: ...........................................Brief
Page 4: ...........................................Objective
Page 5: ...........................................Primary Findings
Page 11: ....................................... Marketing Strategy
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BRIEF
"Research top 500 companies in the UK, find out what training they buy and how.
Construct a marketing strategy"
OBJECTIVES
Key objectives are:
What are potential customers looking for - what are their needs?
How can we find them?
What's the best way of communicating with them?
What are they interested in apart from price - quality, reliability, efficiency or value for money?
PRIMARY FINDINGS
METHODOLOGY:
Taking into consideration the brief given a number of factors had to be considered in order to approach the primary research in an effective manner.
The following shows some of the factors that were considered when approaching the primary research:
o Time
o Resources/costs
o Data base of companies
o Information required
Time was very important when conducting this research as a questionnaire had to be designed and tested to make sure that the questionnaire worked and that the information required was obtained.
Swot analysis
Swot analysis image
Ally's scheduleResources and accounting for costs was also an important factor, the resources required was available at the University of Huddersfield however difficulties were faced when organising rooms and telephones in order to conduct the research. These were resolved with the kind help of Giles Forbes.
All photocopies and telephone calls were provided by the University, which meant that our research costs were nil.
University recourses enabled us to obtain a data base of top 500 companies in the UK which was free of charge, however only 10% of these can be disclosed to Allied as copy right laws must be abided by.
Unfortunately it is not possible to provide a full list of the top 500 companies; however...