Analysis of Political Rhetoric

Essay by hilue21High School, 11th gradeB+, February 2013

download word file, 9 pages 0.0

Table of Contents

Section One …………………………..……………………………………………………. Page 1

Section Two …………………………………………………………………...………… Page 2-3

Section Three ……………………………………………………………………………... Page 4

Section Four …………………………………………………………..…………………… Page 5

Section Five ………………………………………………………………………………... Page 6

Section Six …………………………………………………...………………………….… Page 7

Section Seven ……………………………………………………….……………………... Page 8

Section Eight ……………………………………………………………………..………. Page 9

Section Nine ……………………………………………………………………………… Page 10

Work Cited ……………………………………………………………………………….. Page 11

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Section One

The ad starts off by showing a significantly opulent home, which is said to be Mitt Romney's and the words, "Mitt Romney calls 47% of the American people…" It then proceeds to Romney himself saying, "…dependent upon government, who believe that they are victims…" The ad then flashes to a moderately sized home with a mother giving her baby child a bath and continues showing multiple images of ordinary workers and families. The narrator at the same time says, "…middle class families struggle and Romney will make things even tougher, raising taxes by up to 2,000 dollars to give multimillionaires a 250,000 dollars tax break."

Immediately after, Romney himself says again, "I'll never convince them that they should take personal responsibility…" This is then combated by the narrator saying, "And yet Romney, will never convince us he's on our side." Lastly, the text reading, "If Mitt Romney wins, the middle class loses," closes the ad, along with the sponsors and the ones responsible for the content of the advertisement: Priorities USA Action (Priorities USA Action).

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Section Two

Throughout the whole advertisement, the same one theme stayed persistent overall. The ad played on the audience's emotions, or pathos, as it is known. From the very first image of the immaculate house that the ad related to Mitt Romney, was then sharply contrasted by the average home that represented the majority of middle class, working Americans. The ad attempted to use relatability by...