Analysis of a Visual Text

Essay by lazyqueen826University, Bachelor'sA-, February 2006

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In today's world of advertisement ads for similar products are directed at different groups of people, depending on which magazine you find them in. For instance if were to look in ESPN magazine for example those ads would be aimed more towards men and teenage boys. If you were to look in Cosmopolitan magazine those ads would be aimed towards women. When manufacturers come up with different ads for different groups of people it allows for that product to appeal to a wider array of people. There are many aspects of these ads a company could change to do so, such as the scene in which the product appears, as well as the atmosphere that the ad shows. This can be seen by simple opening any two magazines and looking at ads for similar products such as alcoholic beverages. Two ads that can be compared in order to show this are an Absolut Vodka ad from Cosmopolitan and the other an ad for Tequila from ESPN.

In the center of the first ad which I got from Cosmopolitan magazine, appears an Absolut Vanilla flavored Vodka bottle. The bottle has a white frosted look about it with gray writing. The words Absolut and Vanilla are in a bold like font, underneath this appears a description of the alcoholic drink in a thinner more elegant font. Underneath the bottle it self appears the phrase "Absolut Winter", in white outlined block-letters. All these aspects draw in the readers' attention because they stand out against the background of this ad. Having the product being advertised in an ad stand out is something simple that is aimed towards all groups. The bottle of Absolut is placed upon a wooden table with a glass to either side filled with a mixture of iced tea and...