Apple Vacations Vs. Thomas Cook

Essay by dinaghafirUniversity, Bachelor'sA+, April 2004

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As the travel industry consists of numerous sectors and divisions, companies within the industry vary greatly in their activities and the segments of the market they are involved in. Two of these companies, namely Apple Vacations and Thomas Cook AG, are both leaders in their respective fields.

Apple Vacations, a Pennsylvania corporation opened in 1969, is a major vacation tour operator to Mexico, Hawaii, Las Vegas, Bahamas, Bermuda, Costa Rica, and the Caribbean, with offices in Pennsylvania, Illinois and California.

Correspondingly, Thomas Cook AG is an international leisure group, created in 2000 by C&N Touristic's purchase of Britain's Thomas Cook Holdings Ltd., with roots tracing back to 1841. The company is represented in the sales markets of Germany, Great Britain, Ireland, France, Belgium, Luxembourg, the Netherlands, Austria, Hungary, Poland, Slovakia, Slovenia, Egypt, India and Canada, providing products and services in most market segments, including airlines, hotels, tour operators, travel and incoming agencies.

In spite of the obvious differences between Apple Vacations and Thomas Cook AG, they are very much alike in several ways, taking into account their scope of operations, scale and markets. To begin with, during their years of operation, both companies have grown to be among the most successful in their own fields. While Apple Vacations is currently one of the largest tour operators in America, Thomas Cook AG is the third largest integrated tourism group in the world, serving some 14 million customers.

Additionally, both corporations have a large workforce, employed in a wide array of services, with reference to each company's market of operations. On the one hand, Apple Vacations has a staff of over 1,000 employees, operating scheduled and charter flights from over 25 of America's major population centers, in addition to significantly expanding its daily scheduled air service vacation packages out of...