Applied Research Paper

Essay by JHolliday7University, Master'sA, January 2009

download word file, 6 pages 5.0

2007

Holliday Florists

James Holliday

IS535

Applied Business Research Project

Holliday Florists

Improving Customer Service and Increasing Efficiency

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Table of Contents

Abstract……………………………….................................................... 1

Purpose………………………………..................................................... 2

Company Background……………………………….............................. 2

Current Business Issues………………………………............................ 3

Research Findings………………………………..................................... 4

Recommendations………………………………..................................... 7

Profits, Expenses, Revenues………………………………..................... 9

Bibliography……………………………….............................................. 10

Abstract

Holliday Florists is a flower shop and delivery company that first opened its doors in 1987. The main focus has always been customer service, but the company has never utilized technology and web services. Web services can be seen as an outgrowth of work on distributed information systems. Web services attempt to solve problems, such as service coordination and service composition, which distributed information systems have addressed in various ways but not always successfully in the past. Web services are the beginning of service oriented architecture in building a customer service management system and technology. The change from an object oriented system to a service-oriented system is a concept that originated from the internet and web system.

In order for Holliday Florists to stay ahead of the competition, technology must be utilized to support their business strategy of being customer service oriented. This would mean introducing web services and service oriented architecture to make business smoother and more customer friendly and also wireless-enabled handhelds are becoming more ubiquitous--and simultaneously more challenging in terms of support and interoperability which give the potential for ubiquitous computing, computing that intertwines itself through the functions of everyday business, to ensure deliveries are efficient and on-time by tracking the deliveries.

Purpose

The purpose of this paper is to discuss why Holliday Florists should implement web services and service-oriented architecture as well as wireless technologies to improve and maintain the focus on customer service and increasing efficiency in the business.

In discussing why these actions should be taken, I will discuss:...