Baderman Island Family Vacations: Advertising, Creative, and Media StrategiesAdvertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the "noise" in order to get noticed, and therefore, remembered. This paper will outline Baderman Island's Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share.
Baderman Island - Family Vacations AnalysisFamily getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages.
University of Phoenix stadium, site of this yearâ€...
7 Television Commercials
"Remember - i before e, except in Budweiser" - Hap...The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors.
Target AudienceThe target audience for Baderman Island is the typical "family vacationers" who are looking for a resort that offers a variety of activities without having to leave the...