Beats by Dre

Beats by Dre

Chatona Tibbs

MKT/421

February 3, 2014

Professor Guy Madison

Beats by Dre

Andre "Dr. Dre" Young is considered to be one of the greatest producers in hip hop history. He was born and raised in Compton, California, on February 18, 1965, a suburb of the Los Angeles area stricken with poverty and an elevated population of the African American community where affordable housing and decent jobs were scarce but drugs and crime were plentiful. Being black or Latino in Compton meant for a lot of the residents that the odds of survival and getting a decent education were slim. Despite the tough upbringing, he managed to survive and after being denied entrance into an aviation program due to low grades, he began to take interest in music. He joined the group N.W.A and was a member there from 1986-1991 alongside other artists such as Eazy E and Ice Cube.

Beats By Dr.Dre

Beats

Apple & Beats

The group released many controversial songs referencing the LAPD which prompted the Federal Bureau of Investigation to send a warning to the label. When he left the group in the early 90s, he signed under another label founded by Suge Knight called Death Row Records where he would be the main artist under Knight. Under Suge's management, Dre had a Billboard's Top 100 album called The Chronic that went triple platinum, three number one singles, and won a Grammy for Best Rap Solo Performance in a collaboration effort with Snoop Dogg. Even though things seemed good between the two in reference to albums sold and hit singles, there were underlying financial issues brewing between them and Dre decided to part ways and start his own record label, Aftermath Entertainment.

The Aftermath

During the Aftermath era, Dre signed artists that would become household monikers such as Eminem, 50 Cent,