Before You Dress, Inquest

Essay by manda1749College, UndergraduateA-, April 2004

download word file, 5 pages 5.0

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Advertising plays a major role in marketing countless products and services available to consumers. Whether by commercials on television, advertisements in magazines, billboards off the interstate, or jingles on the radio, advertising knows no bounds when it comes to reaching the masses. Advertisers also use various techniques such as sex appeal and catchy clichés, depending on the product they are trying to sell and who they are selling it to. For instance, on most beer commercials one will usually find a very sexy woman throwing herself at an average looking male who is drinking the brand of beer being advertised. Therefore, this would make the intrigued male who is watching the advertisement think that if he drinks this brand of beer, he may also attract a woman of equal substance. The outcome may not be the same, but it gives males, who are the targets of the ad, a good enough reason to give the beer a try.

An ad in a recent In Style magazine featuring a new line by Caress® uses these techniques to entice buyers from a specific target audience: young females.

There is no question that the pink-covered ad is targeted to a female audience, as is the In Style magazine in which it is published. The advertisers knew that there ad would do well in this magazine due to the fact that young women who at least have enough money to buy the ten dollar magazine would also have enough money to buy their products. The woman featured in the ad is wearing only a towel, suggesting that she has just taken a shower with the Caress Moisturizing Body Wash and is about to use the Silkening Body Lotion before she dresses. In the background, a Stargazer Lily covers the entire page and its pink...