Bell Mason Diagnostic Explanation and detailed descriptions.

Essay by aviraUniversity, Master'sA+, October 2003

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Bell-Mason Diagnostic

The Bell-Mason Diagnostic and Prescriptive Method is a rule-based tool that is applied manually to characterize and plot the status of a high information technology venture at each stage of its growth.

Four major elements of the Bell-Mason:

1. The five stages of company growth

2. The twelve dimensions that are measured to assess a start-up

3. The rules used to evaluate each dimension

4. A relational graph plotted against the ideal model for success

Element #1 - The 5 stages of company growth:

All companies starting up must pass through the following four predictable, measurable, sequential growth stages.

Stage 1: Concept (0-? Months) - The Company's starting point. Can be initiated for a market need, technology need or product need, but it requires the drive of a core group.

Stage 2: Seed - (3-6-12 months) - The purpose of this stage is 3 fold. Usually lasts 6 months.

*Entrepreneurs must ensure that any critical technology is under control to move to stage 3.

*They must create a cursory product definition so that the market can be assessed

*They must product a realistic business plan, which ties cost/revenues together.

Stage 3: Product Development - (6-23-37 months) - Hire staff, specify and plan the product, and design and produce the actual working product. Might take an average of just under 2 years for this stage. This stage consists of the following 4 sub-stages:

*Hiring and planning - team is hired to generate a detailed plan and product spec.

*Designing and building - the product is designed and built

*Alpha testing - the product is tested in-house

*Beta testing - tested by users

Stage 4: Market Development - Entry into this stage is marked by the first customer shipment, and exit is usually marked by company acquisition or IPo. Once...