COMMUNICATION AND SCHOLARSHIP
Unit one
Purpose of studying communication
It is the foundation of good management
Helps one to become a professional communicator
Helps one to have influence and be persuasive in the work place
Purpose of communication is to disseminate information from the source to the recipient who can be an individual or a group
Communication is an ongoing process and never ending
Communication can be passive or active
Passive communication is when information is not deliberately disseminated but recipient reacts to a situation and interprets information he/she has received
E.g. one has a desire to cross a road but that there is continuing traffic; that is passive communication; you cannot cross
If it is raining am unlikely to play tennis; that is a message
Passive communication is better interpreted by psychologists who understand the mind and are able to predict situations
Active communication
This is when information is deliberately sent e.g.
English: Transactional Model of Communication
Communication
Communicationthrough telling someone a message
This can be done by telling someone, writing a message hanging a sign sitting upright in an interview, wearing a dark suit
It is intended to provoke a response hence making it active
Purposes of communication
Direct benefits
Giving information
Making your ideas understood
Initiating action
Sharing attitudes and beliefs
Establishing links with other people
Indirect Benefits of Communication
Maintaining morale
Sustaining discipline
Avoiding rumors
Giving information about change
Influence of Group Culture
Culture of a group influences the way any group, team or organization influences the way in which communication occurs
There are four different types of culture
Power culture- communication invariably comes from one powerful individual or dynamic individual e.g. family business or a church group where the group is successful members oblige when problems arise, it becomes weakened
Department or role culture
Communication follows a pre determined route and...