Bezos case study

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Assessed Coursework

Case Study: Evaluate the leadership of Jeff Bezos

Jeffrey Preston "Jeff" Bezos an American technology entrepreneur who has played a key role in the growth of e-commerce ]as the founder and CEO of, the online merchant of books and later of a wide variety of products. Under his leadership, became the largest retailer on the World Wide Web.

Your task is to prepare an evaluation of the leadership and management style of Jeff Bezos. To get you started a small number of articles about Bezos from leading business magazines is attached. You are then invited to supplement the information in this article by wider reading. You will find extensive information on Jeff Bezos on the web.

Your report should be about 3.000 words excluding references, typewritten - Ariel 11 point, single-sided, 1.5 line spacing. A 20 per cent variation in word count is acceptable.

Submission date will be agreed in class.

In writing your report you are expected to utilise leadership and change theory in your assessment of Bezos. In so doing you may, among other issues, wish to consider the following issues:

Is Bezos a manager or a leader or both?

Bezos's characteristics that helped him drive the company forward,

Can his style be taken too far?

Is Bezos the right person for Amazon during the times ahead, or does the company now require more of a 'manager' than a 'leader'?

Your challenge is complex and you may make reference to any other issues that you deem relevant to a thorough understanding of leadership at Amazon

Stress is placed on referencing and the application of appropriate theory. For example, in looking at Bezos as a manager/leader you would be expected to assess him by reference to appropriate theory. There is a guide to...