Boeing Strategic Plan

Essay by ojasdattUniversity, Bachelor'sA, November 2013

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Mission Statement

Boeings focus is on the practice of eight core company values

Leadership, Integrity, Quality, Customer satisfaction, Employee corp., Diverse and involve team,

Good Corporate citizenship and Enhance shareholder value

Strategic Plan

Boeing continuously scrutinizes its segments and divisions to ensure alignment with the company vision

Ten Strategy OM decisions

Goods and service design:

Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. Boeing products & services include commercial and military.

Boeing product line is shaped by two principles:

Building the right airplane: Understanding how airplane operators use airplanes to earn revenue.

Creating firm investment values for aircraft owners: Working together with the investor and financial communities during the design process has resulted in a product strategy with great market acceptance.

By managing its production of new jetliners to actual market requirements, Boeing minimizes market over-supply to help manage superior life-cycle residual value performance.


Boeing strives for continuous quality improvement and quality services and products. It is also certified ISO 9001:2008.

Boeing has adopted a process-based approach to quality management that documents and implements a QMS compliant with all company, customer, statutory, and regulatory requirements. The QMS is maintained through Management Review.

Boeing focuses on six areas of emphasis required for Quality Management System:

Internal Audits

Control of Nonconforming Product

Corrective & Preventative Action

Control of Documents

Control of Records and a Quality Management System

Boeing's uses a rigorous set of approved tools to assist in the selection of subcontractors based on their past performance, current capabilities, QMS compliance/certification and Boeing Enterprise Supplier Tool (BEST) rating. Boeing maintains and follows numerous documented processes for the approval, management, and corrective action of supplier quality control provisions. The effect of these processes is to ensure only most qualified and...