Brand Management: Aero Asia Airline Service (Pakistan)

TABLE OF CONTENTS

*EXECUTIVE SUMMARY

*THE TABANI GROUP

*HISTORY OF THE TABANI GROUP

*INTRODUCTION TO AERO ASIA

*GENERAL SALES AGREEMENT

*AIR CHARTER AND CARGO SERVICES

*AIRLINE OPERATIONS

*ABOUT THE FLEET

*AERO ASIA ORGANOGRAM

*MISSION STATEMENT

*GOALS

*OBJECTIVES

*MARKET SEGMENTATION

*POSITIONING

*MARKET CONCENTRATION

*FUTURE PLAN

*COMPETITORS

*MARKETING MIX

*PRICE PERCEPTION

*BRAND NAME

*BRAND IMAGE

*URLS

*SLOGANS

*SWOT ANALYSIS

*STAGE IN LIFE CYCLE

*RECOMMENDATION

*TEACHERS COMMENT

*APPENDIX

EXECUTIVE SUMMARY

AERO-ASIA is the subsidiary of Tabani Group, a group having diversified business activities and performing very successfully. The services evaluation has revealed that the business is price-elastic and operating in an oligopolistic environment.

Aero Asia also has increasing returns to scale, over the past five years (except for the year of 1997).

The cost structure of the company showed that 30% to 35% of the portion is fixed cost and 65% to 70% is variable cost.

Further, the company's fortune plan is to expand its international operations to Saudi Arabia, Kuwait and other Middle East countries.

English: Tata Sons' Airline Timetable Image, Summe...

Leaving a Boeing 737-200 Advance, 2004

PAKISTAN CRICKET TEAM TRAINING

THE TABANI GROUP

INTEGRITY ~ SINCERITY ~ DEDICATION

Board of Directors:

Mr. Mohammad Yaqub TabaniCHAIRMAN

Mr. Mohammad Azam Tabani VICE CHAIRMAN

Mr. Abdul Rauf TabaniMANAGING DIRECTOR

Mr. Adnan E. TabaniEXECUTIVE DIRECTOR

Mr. Imran E. TabaniDIRECTOR

Mr. Umair E. TabaniDIRECTOR

Mrs. Yasmeen Yaqub TabaniDIRECTOR

HISTORY OF THE TABANI GROUP

The Tabani Group dates back to 1885, where it made its humble beginning under the name and style of Messrs. H. A. Ganny Brothers in Rangoon, Burma. At that time H. A. Ganny Brothers was led by the present Chairman's grandfather, who established distinct trade links with Japan and European countries thereby creating a time honored a reputation which is diligently cherished and upheld today by the present members of the Tabani family.

This innovative way of doing business can well be substantiated from the fact that...