British Airways Corporate Strategy

Essay by ranioula12University, Bachelor's April 2010

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Corporate Strategy � PAGE �1�


British Airways Corporate Strategy

[Name of institution]

[Name of writer]

�Table of Content

4Introduction �

5Discussion �

6History �

6Corporate Strategy �

6British Airways' strategy for the next three years �

8PEST Analysis �

8 Political environment �

9 Economic environment �

10 Social Environment �

11 Technological Environment �

12SWOT Analysis �

12 Strengths �

12 Weaknesses �

12 Opportunities �

13 Threats �

14British Airways Keeps Involved And Keeps Involving �

14 Brand Promotion �

15 Customer Is King �

15 Loyalty Program �

16Competition �

17Porters Five Forces Model Generic �

17Financial Summary �

18British Airways' Corporate Responsibility �

20Recommendations �

21Conclusion �

24References �

��British Airways Corporate Strategy


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