Brittany Spears

Essay by dirrjUniversity, Bachelor'sA, April 2005

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I have chosen to do my report on how artists to the media to promote their career on Brittany Spears. She has used all of the forms of the media to put herself at the top. She has used both hot and cold types, including Television, Radio, Recordings, Newspapers, Magazines, Books, Movies, and the Web.

Many people feel differently about Brittany Spears, usually one way or another. I however am indifferent. I don't dislike her, but I don't like her. But no matter how a person feels about her, you have to respect her work. She lives her life on screen, she is always under scrutiny, and is ok with that for the most part. She knows what sells, how to sell it, and she does it well, people might not agree with that but it is making her a lot of money.

One of the ways that she does this is through Television.

Undoubtedly, you and at least 99.9% of the people in America have seen her on TV at least once. She is everywhere, whether through commercials for Sketchers or Pepsi, or interviews on TRL, she does a lot of things with television.

Another way that she markets herself is through the Radio. This is kind of a no-brainer, obviously her music plays on the radio, but also she does interviews, talks to her fans, promotes her upcoming concerts, and again, has Pepsi commercials. But a lot of this wouldn't be possible if it wasn't for the third way she markets herself, which is Recordings. If the radio station didn't have her on a CD or record, they wouldn't be able to play it on their station, and we wouldn't be able to listen to her CDs in the car, or at home on our players.