Will Bury Scenario- International Expansion

Essay by ramosmiltonUniversity, Master's October 2010

download word file, 6 pages 0.0

Will Bury � PAGE \* Arabic �4�

Running Head: Will Bury Goes Global Scenario

Will Bury Goes Global Scenario

Milton Ramos

University of Phoenix

HRM 531 Human Capital Management


Instructor: Juan Stegman

September 27, 2010

Workshop 1, Assignment 1


Will burry has developed a method to digitize books from print to audio. Will's production of digitized books is in the initial release stages, production of his product is limited to a one-man operation. Will is not satisfied with the initial sales from his books. Initial book release have included new titles, still under copy right and older titles with no copy right royalties to pay. All current digital book sales have been in the domestic market but Will is looking to expand his product internationally. To Will's surprise the newer and more expensive digital books sold better that the older cheaper copies and now Will needs to find the reasons why, before expanding his customer base.

Economic Concepts

Will needs to consider all the resources he will need to expand his operation. Labor, currently Will is digitizing all the books himself, expansion and increase of output requires an increase in head count to keep up with the demand. Will also needs to consider location where the work will be digitized, digitizing of books can be done anywhere but additional machines to digitize books will require some capital investment to purchase the parts, pay for the labor, copy right fees, and patents for his inventions.

Will also needs to understand his opportunity cost in offering digital books overall other products currently offered and how to differentiate to add value over all other alternatives. Digital copies of new book titles have out sold older book titles during the initial release. Will needs to develop a supply and demand model...