Business and Management Internal Assessment PaperSHOULD PACKAGING OF PRODUCT PISTACI BE CHANGED IN ORDER TO INCREASE SALES?

SHOULD PACKAGING OF PRODUCT PISTACI BE CHANGED IN ORDER TO INCREASE SALES?

ACKNOWLEDGEMENTS

I would like to thank the company for helping me in my research and offering all the information needed. Even though they expressed some confidentiality concerns, people in this company were very interested in providing me with assistance and the answers to all my questions.

CONTENT PAGE

Research Proposal…………………………………………………………………4

Abstract……………………………………………………………………………5

Introduction………………………………………………………………………..6

Research Question………………………………………………………………...7

Procedure or Method………………………………………………………………8

Main Results and Findings………….………………………………………...…..9

Analysis and Discussion…………………………………………………………11

Conclusions and Recommendations……………………………………………..15

Bibliography and References……...……………………………………………..16

Appendices……………………………………………………………………….17

RESEARCH PROPOSAL

The objective of my research is finding the answer to the question: "Should packaging of product Pistaci be changed in order to increase sales?" Packaging is part of the Topic 4 - Marketing, Sub-topic 4.5 - Promotion from the syllabus.

Regarding methodology, I will use primary research to gather necessary information. In order to prepare this information for analysis, I will use some standard statistical methods.

Swot analysis

Swot analysis image

SWOT-Analysis-Chinese

I plan to approach company Ateko, the producer of Pistaci and interview the director of the company, the manager of the company and some of the employees in order to gather enough information to complete my research. Moreover, I will interview randomly selected customers which opinion is the most important for my research in order to find out what they think about the packaging of Pistaci and the product itself. The findings from all these interviews will be my main source of information.

I will also use the course book of my business studies to set the theoretical framework for the research. I will prepare SWOT analysis in order to investigate internal characteristics, external influences and current position of the company.

In the process of my research I expect to encounter some difficulties. The following issues are likely to occur:

- The company can refuse to cooperate with...