Business ethics

Essay by sazmeUniversity, Bachelor's November 2014

download word file, 5 pages 0.0


Many of the ethical issues in international business are fixed in the fact that political systems, law, economic development, and culture differ significantly from nation to nation. As a result, this is considered normal practice in one nation and may be considered unethical in other nation. Because they work for an institution that go ahead of national borders and cultures. A multinational firm needs to be particularly aware to these differences and able to choose the ethical action in those circumstances where difference across societies creates the possible ethical problems. In the international business setting, the most common ethical issues involve employment practices, consumer practices, competitor practices, human rights, environmental regulations, welfare, corruption, and the moral obligation of multinational companies. In Bangladesh lots of multinational companies are there. Unileaver is one of them. Unilever is one of the world's leading suppliers of fast-moving consumer goods like Foods, home care and personal care.

Unilever's approach to sustainability priorities business benefits as well as ethical principles. Now Unilever is supporting economic development in developing and emerging markets. Unilever's current practices towards different stakeholders group is below:

Sustainability affects the entire community of stakeholders that surrounds Unilever. So this section also describes how Unilever collaborates with customers on sustainability, encourages suppliers to meet the highest-possible standards, looks after the well-being of employees and helps local communities thrive.


They extensively use market research to understand consumer trends and complement that with insights from direct consumer contacts. Whether through better hygiene, relief from daily chores or a refreshing cup of tea, our brands have raised the quality of life in Bangladesh. Through innovations and their relentless pursuit of efficiencies they constantly seek to add value to their consumers. Their focus and initiatives on quality and consumer safety have earned them...