Innovation and Entrepreneurship
Sept, 2013
Professor Cheng-Nan Chen
Course Objectives
The objectives are (1) to be able to develop a business plan of new venture and (2) to be able to turn an idea into an entrepreneurial firm and (3) to be acquainted with knowledge and skills of managing and growing an entrepreneurial firm.
Textbook
Bruce R Barringer & R. Duane Ireland, Entrepreneurship ,Third Edition ,Pearson.
Thomas H. Byers, Richard C. Dorf & Andrew J. Nelsen, Technology Ventures, Princeton
(3)Timmons & Olin, New Venture Creation Entrepreneurship For the 21st Century, Thomson.
Course Description
The format of class sessions includes lecture, discussion and cases study for illustrating certain topics. Case analyses or exercise reports should be done in groups of about three persons. Each group should turn in a case analysis or exercise report each week (one group will lead the discussion). Every student should write and present a story (6-10 pages)of new venture including the process from idea to firm-building and the factors of success or failure before mid-term exam.
Creamy center = sketch of business plan
Building an open source business
To tweet or not to tweet: How companies are reinin...Each group will develop and present a full business plan (25-35 pages) before final exam.
Evaluation
Percentage | |
Class Participation and Case Analysis | 30% |
New Business story | 30% |
Business Plan Project | 40% |
Total | 100 |
Class Schedule
Week | Topics | Case or Exercise | ||
1 | Introduction to Entrepreneurship | |||
2 | Recognizing Opportunities and Generating Ideas | C1.2 | ||
3 | Feasibility Analysis | Biodiesel Inc | ||
4 | Writing Business Plan | C3.1 | ||
5 | Industry and Competitor Analysis | Yahoo1995 | ||
6 | Developing an Effective Business Model | C5.1 | ||
7 | Preparing the Proper Ethical and Legal Foundation | C6.2 | ||
8 | New Business Story Presentation | C7.1 | ||
9 | Accessing a New Venture's Financial Strength and Viability | C8.1 | ||
10 | Building a New-Venture Team | Cooliris : Building an A+ Team | ||
11 | Getting Financing and Funding | C10.2 | ||
12 | Unique Marketing Issues | C11.1 | ||
13 | The Importance of Intellectual Property | C12.1 | ||
14 | Preparing For and Evaluating the Challenges of Growth | C13.2 | ||
15 | Strategies for Firm Growth | C14.1 | ||
16 | Franchising | Sam Francisco Coffee House | ||
17 | Business Plan Project Presentation | |||
18 | Business Plan Project Presentation |
�
�