A business plan for a new company. selected the beauty industry, created a plan for the start-up venture

Essay by jennypeshoriUniversity, Master'sC+, March 2005

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Executive summary

Introduction and background to the company

It is evident that we are living in an ever-changing society. There is a growing awareness in the business world to ensure that products are ecologically sustainable, meeting the needs of the present without compromising the future.

With the above view in mind, I plan to set up an ecologically friendly beauty company, selling fragrant handmade cosmetics based on natural ingredients, essential oils and as few preservatives as possible. The company shall be called Only Natural, and will be located at Unit 5, Crow's Lane, Temple Bar, Dublin 2.

The objective is to provide a unique cosmetic product range, that includes traditional cosmetics but with a new and exciting twist. Our aim is to have the youngest, freshest products in the history of cosmetics.

Our product range shall include, fresh fruit-based face and foot masks, froze shower gels, chocolate-covered massage bars, which can be massaged all over the body to scent and condition the skin, solid shampoo and conditioners, and huge hand moulded multi-coloured bars of soap, to be cut and wrapped in-store.

Project outline

Mission Statement

We believe in making effective products out of fresh fruit and vegetables, the finest essential oils and safe synthetics, without animal ingredients, and in writing the quantitative ingredient list on the outside. We believe in making our own fresh products by hand, printing our own labels and making our own fragrances.

We believe that our products should be good value, that we should make a profit and that the customer is always right.

Our proposed strategy is to adhere to the following points:


The first step in order to be environmentally friendly is to recycle waste.

Paper from mail and advertising can be recycled. This will allow the company to cuts costs and not...