Business Plans : Purple Puddles Pet Sanctuary

Essay by EssaySwap ContributorUniversity, Master's February 2008

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Table of Contents Executive Summary Company Direction Objectives Management Team Product Strategy Production And Delivery Mission Statement Marketing Plan Sales Strategy Positioning Pricing Product Strategy Current Products Benefits of shopping with us Executive Summary Company Direction Our Company was developed to assist in the funding for Purple Puddles Pet Sanctuary a Non Profit Agency to help improve the chances of pets who have been abandoned to the streets or shelters.

Currently our company is functioning as an online retail store, where all profits (after operating costs) go to a special fund to build up capital for the sanctuary.

Company Overview As an internet based company we have the ability to serve the entire continental United States, and we love it! Working hard with individuals in several different communities, we sell items online at below retail cost as well as selling ?Gently Used? items on consignment.

The legal form of J & L Gift?s is C-Corporation We chose this form because it was the best way to do business for the founders of this business.

J & L Gift?s business headquarters is located at 1105 North 7th Street, Salina, KS, USA, 67401.

Objectives Our objective, at this time, is to propel the company into a prominent market position, and to be profitable enough to fund our charity.

Management Plan Our management team consists of 3 men and women.

Jenny Crowl, President and CEO Lorne Crowl, Vice President, Finance Phillip Bishop, Vice President, Marketing Their backgrounds consist of more than 20 years of experience. Our Vice President of Marketing has over 5 years of marketing experience with various marketing companies. Our CEO has a total of 7 years of business development and management with a company called Cookie Creations located in Coupeville Washington. Our chief financial officer has more than 10 years...