Business Strategy

Essay by thanh_lan45University, Bachelor'sB, November 2010

download word file, 25 pages 0.0





31. Define the context of Electrolux business strategy and explain the significance of stakeholder analysis. �

31.1. The context of Electrolux business strategy. �

61.2. The significance of stakeholder analysis. �

82. Conduct an external environment and organizational audit of the company. �

82.1. Conduct an external environment �

112.2. Organizational audit of the company. �

153. Conduct SWOT analysis of the company and apply strategic positioning techniques to the analysis of Electrolux. �

153.1. Conduct SWOT analysis of the company �

183.2. Strategic positioning techniques applied to the analysis of Electrolux. �

204. Possible consideration for strategic analysis of the company and prepare a strategic plan for Electrolux based on above analysis. �

204.1. Current external environment in Vietnam (PESTEL model applied). �

224.2. Possible consideration for strategic analysis of the company. �





92 years ago, Electrolux was founded.

The founding father of this company, Axel Wenner-Gren, established the principles by which the company still prospers. He is the one who helped to develop products of the future by understanding the needs of people and not submitting to challenges. His dream to improve quality of life has had fundamental impact on homes around the world. Today's Electrolux, 92 years later, is a global leader in household and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka, and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees.

This report conducts an analysis and strategic plan for Electrolux by several techniques to keep developing and successfully penetrating...