HOW BUSINESS WORKS. BMW

Introduction

The business that I have chosen to do my assignment is called BMW LTD; the company sells goods such as cars and motorbikes.

BMW have many other branches in countries which sale exactly the same products.

The History of BMW Automobiles

The Two World Wars

During World War I, BMW aircraft engines founded a tradition of excellence and reliability. It was Baron von Richthofen, the "Red Baron", who praised the BMW engines that powered the legendary Fokker Triplane of 1917. In 1919 an aircraft fitted with a BMW engine gained the world altitude record. Later, BMW engines powered Dornier flying boats, which flew all over the world.

It was in 1923 that BMW built its first motorcycle, and in 1928 its first motorcar, a version of the Austin Seven built under licence.

In the early thirties, BMW developed a light 6-cylinder engine, which powered the classic 328 sports cars.

BMW 3-Series (E90)

BMW Hochhaus und Museum

BMW E46 Facelift

These cars dominated their class in the European sporting arena and claimed the record as the first 2-litre production car to average 100 miles in the hour.

During World War II, BMW made engines for the German air force and most famously for the high performance Focke Wulf FW190. It also made one of the first operational jet turbine engines. After the war, the company lost its car plant behind the 'Iron Curtain' but continued operations with its Munich plant. In post-war Europe, BMW made saloons and sports cars as well as the Isetta "Bubble" car, reflecting post-war frugality and petrol shortage due to the Suez Crisis.

The 1960s and '70s

The 1960s saw the introduction of the 'Neue Klass' 1500 and the 02 Series, the forebear of the 3 Series, and created the market for small performance saloons. The 1970s brought further growth with the 3, 5, 6,