CanGo Analysis

Essay by luckyzggUniversity, Bachelor'sA, January 2009

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BUSN460Week 2The first video opens with Liz on her yacht; she gets a call from the President of the Hudson Valley Chamber of Commerce Julienne, he informs Liz that she has won the Regions Business Leader of the Year and he asks her to speak at the next Chamber of Commerce meeting about the how and the why of CanGo's success. Liz is a bit hesitant and not sure, she is deserving of the award.

I then observe Liz in her home office trying to put together a speech that would detail CanGo's business plan; Liz says that CanGo was not build around a business plan but was rather an accident and they have gone on from there. She gets frustrated and says she is unable to put together a speech on CanGo's success.

Liz is then seen at the Chamber of Commerce meeting giving her speech; she tells them how she built CanGo and the questions she asked herself.

Liz then made the reference of her being too busy trying to make a better mouse trap instead of giving better cheese. In the next scene, she is seen talking with a member of her staff, she is going over the speech she gave. Liz told her employee about the reference to cheese and she was a bit taken aback. Her employee says that she knew that her lack of formal planning would get the better of her some day.

The next scene shows Liz discussing with her staff a new idea; Liz wants to get into the online gaming business. Andrew is quite excited and jumps right in; they start brainstorming and throws out ideas and concerns. They want to get ahead of the competition, they are toying at the idea of hiring a partner or outsourcing, they toss...