Carnival Corporation: A Comprehensive Analysis

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Executive Summary pg. 3

Carnival Corporation Mission Statement pg. 4

Evaluation of Mission Statement pg. 4

Company Objectives, Strategies and Core Competencies pg. 6

Business Scope pg. 9

Financial Ratios - 2002 pg. 12

Company Strengths pg. 14

Company Weaknesses pg. 15

Value, Rareness, Imitability & Organization (VRIO) pg. 15

Value Chain pg. 16

Opportunities pg. 17

Threats pg. 17

Strategic Objectives & Relative Evaluations pg. 18

Strategy Implementation pg. 21

Balanced Scorecard pg. 23

References pg. 25

Executive Summary

Vision Consulting has conducted a thorough evaluation of Carnival Corporation. Our ultimate goal in conducting this evaluation is to provide recommendations to Carnival Corporation in order to aid the company in obtaining a competitive advantage in the market, as well as providing strategies to aid the firm in outperforming its competitors.

Our team has examined the mission statement of the company, as well as current strategies, goals and visions that the company currently has in place.

Additionally, we conducted a thorough internal and external audit analysis of the company. This analysis includes the opportunities and challenges facing the company, as well as the strengths and weaknesses that the company currently possesses. Below, you will find an overview of Carnival Corporation, including a brief business scope. You will also find the internal and external audits conducted by our firm.

After thorough consideration of the internal and external audit of Carnival Corporation, Vision Consulting determined several opportunities available to the company. You will find these opportunities listed below. It was then determined which opportunities available to the company could have the possibility of implementation. Those opportunities which our team felt were viable objectives were considered as possible company objectives. You will find the "pros" and "cons" of each objective listed below in the "Strategic Objectives and Relative Evaluations"...