Case Study on

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Case Study On

E-Commerce, or Electronic Commerce, is a general term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. This covers a range of different types of businesses, from consumer-based retail sites like, through auction and music sites like eBay or, to business exchanges trading goods or services between corporations. Electronic Commerce has expanded rapidly over the past five years and this growth is forecast to continue or even accelerate. It is likely that in the future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move parts of their operation onto the Internet. opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible. While our customer base and product offerings have grown considerably since our early days, we still maintain our founding commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience.

P.O. Box 81226 Seattle, Washington 98108-1226, Inc. is a publicly traded company. NASDAQ: AMZN

Today, is the place to find and discover anything you want to buy online. Today millions of people in more than 220 countries have made them the leading online shopping site. They boost to have Earth's Biggest SelectionTM of products, including free electronic greeting cards, online auctions, and millions of books, CDs, videos, DVDs, toys and games, electronics, kitchenware, computers and more.

The company has attracted a $100 million investment from America Online fueling speculation that this may be the first step towards a merger 56. Moreover, there is some sentiment that the long-term future of the company may be as a technology provider. This is really based...