Case Study Analysis Part A (Power Play for Howard)

Essay by turner62University, Bachelor'sA, October 2008

download word file, 6 pages 5.0

Downloaded 788 times

When Juwan Howard entered the National Basketball Association (NBA) in 1994, he might have been considered the George Harrison of basketball. He was hard working and, for the most part, conducted himself with class and dignity on and off the court. As a sophomore during the 1995-96 NBA season, Juwan Howard posted superstar-like numbers for the Washington Bullets. The fifth pick in the 1994 NBA Rookie Draft was immediately courted by many teams as he was about to be a free agent in the 1996-1997 season. Howard nearly became the highest paid NBA player during the '96-'97 season but had his contract voided by the NBA. On August 5, 1996 Howard returned to the folds of the Bullets after signing a seven-year contract worth $105 million. The Heat went to court to challenge the NBA's ruling.

BenefitsIn the case of negotiating Juwan Howard's free agent contract it is beneficial that he is young.

Being only twenty three years old gives him an edge in the negotiations because he is just beginning his career and has yet to reach his prime in age and skill in the NBA. He is a top producer on the bullets team and is loved in his city for his work ethic on and off the basketball court; therefore, re-negotiating his contract with the bullets is in Juwan's best interest because he has built a rapport with the team. Negotiating with the bullets means at least another guaranteed seven years in Washington for Juwan. He also stands to substantially gain from the Miami Heat being that they are offering him twenty two million dollars more than the bullets, plus incentives; which compensates for him reaching his prime within those seven years. Juwan also gets the chance to play along side Alonso Mourning who was being...