A case study on nestle

Essay by sibtainalisUniversity, Master'sA-, September 2014

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Introduction of NESTLE (U.S. & CANADA)

NESTLE (U.S. & CANADA) has become the USA's largest soft drink manufacturers and distributors with its 3 production houses and 10 warehouses across the country. It is the promise of NESTLE to render the best quality of its products to its valued customers who can get healthy enjoyments in various ways. The company has acknowledged in poising to surge ahead in meeting the marketing trends in various ways. It is fulfilling the consumer demands and trying to meet the customers' expectations through providing the superior quality products which are based upon the all manufacturing standard and policies thus giving more confidence to consumers in its various brands. NESTLE has been in the market because of its various brands like Red Bull with various flavor, 100Plus,ENERGY-DOUBLE Fun Flavors, ENERGY-DOUBLE fruit trees, F &N season and others.

So with the new launch of its new product, as well as support and dedication of its team work, NESTLE will attain its ability to deliver the higher qualities of products and services for its future products like NESTLE Cola.

NESTLE (U.S. & CANADA) compromises on its core values. As it believes that core values are successful factors for the company. NESTLE (U.S. & CANADA) cared for its core values which are:

Valuing and respecting for people (customers).

Communicating openly with internal and external stakeholders.

Building the integrity in the minds of consumers and employees (Kotler, 2003).

Showing more commitment to be within the community by its sophisticated and unique products.

NESTLE has designed new product named as ENERGY-DOUBLE Cola which will serve various segments of consumers. The details of the new products are as follows:

This company has classified the descriptions of new product into two ways like products...