CONTENT
1 Executive Summary 1
2 Company Description 2
3 Objective 2
4 Important Issues 3
4.1 Production Operations 3
4.2 Marketing and Distribution 4
4.2.1 Non-financial Part 4
4.2.2 Financial Part 5
4.2.3 Five Forces 6
4.3 Human Resources 8
4.4 Workforce 8
4.4.1 Non-financial Part 8
4.4.2 Financial Part 8
4.4.3 Special Issue 10
4.5 Local and State Government 10
4.5.1 Non-financial Part 10
4.5.2 Financial Part 11
4.5.3 Special Issue 12
5 Financial Analysis 12
5.1 Project Evaluation 12
5.2 Quantitative Analysis for Moving Temperature-Sensing Line 13
5.3 Quantitative Analysis for selling Pressure-Sensing Line 15
6 Stakeholders Group 16
6.1 Alan Bose 17
6.2 Mike Marchant 17
6.3 Susan Lowell 17
6.4 Peter Taranto 18
6.5 Ned Creigher 19
7 Final Decision Estimation 19
8 Recommendation 20
9 Reference 24
10 Appendix 25
10.1 Appendix 1 25
10.2 Appendix 2 26
10.3 Appendix 3 27
10.4 Appendix 4 27
1 Executive Summary
Halsey-Evans is an industrial product manufacturer located in New Brunswick, NJ.
It has two major product lines, producing temperature- and pressure-sensing components. The majority of temperature-sensing component sales are to motor vehicle manufacturers (OEMs), aftermarket retailers, and repair shops. (Gil B. Manzon Jr, 2005)
Halsey-Evans was acquired in February 1997 by Mechanical Products, a midsized, publicly traded industrial manufacturer specializing in automotive tools and parts. Mechanical Products was a major customer of Halsey-Evans and these two companies shared similar distribution channels. (Gil B. Manzon Jr, 2005)
The purpose of this report is to make a decision of if relocating the Halsey-Evans company's temperature-sensing line from New Brunswick, NJ to the Mechanical Products' Evansville, IN, site and selling the pressure-sensing product line or not. Firstly, we are considering the qualitative advantages and disadvantages of the both choices from five important parts: production operations, marketing...