Case Study Report-Halsey Evans

Essay by amoyboyUniversity, Master'sB, June 2006

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CONTENT

1 Executive Summary 1

2 Company Description 2

3 Objective 2

4 Important Issues 3

4.1 Production Operations 3

4.2 Marketing and Distribution 4

4.2.1 Non-financial Part 4

4.2.2 Financial Part 5

4.2.3 Five Forces 6

4.3 Human Resources 8

4.4 Workforce 8

4.4.1 Non-financial Part 8

4.4.2 Financial Part 8

4.4.3 Special Issue 10

4.5 Local and State Government 10

4.5.1 Non-financial Part 10

4.5.2 Financial Part 11

4.5.3 Special Issue 12

5 Financial Analysis 12

5.1 Project Evaluation 12

5.2 Quantitative Analysis for Moving Temperature-Sensing Line 13

5.3 Quantitative Analysis for selling Pressure-Sensing Line 15

6 Stakeholders Group 16

6.1 Alan Bose 17

6.2 Mike Marchant 17

6.3 Susan Lowell 17

6.4 Peter Taranto 18

6.5 Ned Creigher 19

7 Final Decision Estimation 19

8 Recommendation 20

9 Reference 24

10 Appendix 25

10.1 Appendix 1 25

10.2 Appendix 2 26

10.3 Appendix 3 27

10.4 Appendix 4 27

1 Executive Summary

Halsey-Evans is an industrial product manufacturer located in New Brunswick, NJ.

It has two major product lines, producing temperature- and pressure-sensing components. The majority of temperature-sensing component sales are to motor vehicle manufacturers (OEMs), aftermarket retailers, and repair shops. (Gil B. Manzon Jr, 2005)

Halsey-Evans was acquired in February 1997 by Mechanical Products, a midsized, publicly traded industrial manufacturer specializing in automotive tools and parts. Mechanical Products was a major customer of Halsey-Evans and these two companies shared similar distribution channels. (Gil B. Manzon Jr, 2005)

The purpose of this report is to make a decision of if relocating the Halsey-Evans company's temperature-sensing line from New Brunswick, NJ to the Mechanical Products' Evansville, IN, site and selling the pressure-sensing product line or not. Firstly, we are considering the qualitative advantages and disadvantages of the both choices from five important parts: production operations, marketing...