The Case Study about Virgin Blue

Essay by zhangzheng34 April 2007

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Assignment Title: The Case Study about Virgin BlueAbstractThe notion of this case study is to analyze and describe the basic operations and patterns of ebusiness in the Virgin blue. By means of directly analyzing the website and the ebusiness architectures of Virgin blue company, relevant information was selected, collected and analyzed in this report. In order to identify and document the appropriate business patterns, integration patterns, composite patterns and application patterns, the study used many diagrams of the ebusiness patterns to describe those of Virgin Blue. At the same time, through secondary research, it is clearly describe how a pattern-oriented approach, especially in patterns of ebusiness, supports the design of integrated solutions to ebusiness applications. Therefore, it is strongly recommend that Virgin Blue company uses on-line resources to assist with mapping runtime patterns in the airline of booking system.

‧Contents pageIntroduction ------------------------------------------------------------------------------------------2The Case Study about Virgin Blue ---------------------------------------------------------------2High Level Business Description ------------------------------------------------------------------2Solution Overview Diagram ------------------------------------------------------------------------3Commentary (observations and assumptions made) --------------------------------------------7Identifying and documenting the Business Patterns------------------------------------------8Business patterns for the existing case study------------------------------------------------------8Business patterns for the expanded case study-----------------------------------------------------9Identifying and documenting the Integration Patterns --------------------------------------29The Access Integration pattern and brief description---------------------------------------------29Commentary-------------------------------------------------------------------------------------------30Identifying and documenting the composite patterns ----------------------------------------32Composite patterns for the expanded case study---------------------------------------------------32Identifying and documenting the Application Patterns --------------------------------------36Application patterns chosen for Self-Service Business Patter------------------------------------36Application patterns for the Access Integration Pattern-------------------------------------------47Application patterns for the Process Integration Pattern------------------------------------------69Application patterns for the Data Integration Pattern----------------------------------------------80Where next? ------------------------------------------------------------------------------------------85Runtime patterns---------------------------------------------------------------------------------------85Product mappings-------------------------------------------------------------------------------------103Reference ---------------------------------------------------------------------------------------------108‧IntroductionVirginblue which is an international airplane company in Australia would like to execute and develop an online customer service that can allow the customer to book airplane tickets and travel packages via the internet in anytime and anywhere.

The solution will be provided the following◆ A personalized customer operating interface◆ An easy-to-use component ordering process◆ An easy-comprehensible search engine to access the database◆...