Chanel Parfum

Essay by WAL July 2005

download word file, 5 pages 4.2

Who established and founded "Chanel"?

Mademoiselle Gabrielle Chanel (also known as Coco Chanel) established and founded "Chanel" in 1914, at this stage they were a small unknown shop that sold Ready-to-wear clothes, Accessories and Perfume.

One of Mademoiselle Gabrielle Chanel's most popular creations was "Chanel No.5" which was made in the year 1921. She received many compliments about her fashion (her perfume was the first perfume to ever be made in Europe that did not smell of flowers but still smelled elegant and feminine) and herself as a person for example, the famous artist Picasso labelled Mademoiselle Gabrielle as "the woman with the most sense in all of Europe" and George Bernard Shaw (Irish-born author) believed that she was "a wonder to the fashion world". Mademoiselle Gabrielle Chanel passed away in 1971 she was sadly missed by all who knew in particular her life long friend Jean Cocteau (French Poet).

Twelve years later Karl Lagerfeld took over the business as the Director of "Chanel" and Jacques Polge as Artistic Director. Some of Jacques's major creations were "Coco Chanel" which he named after Mademoiselle Gabrielle Chanel (Coco Chanel), when he first restarted the business with Karl Lagerfeld in 1984. His latest fragrance is called "Un Fleur De Chanel", which features the pure and gorgeous smell of Gardenias. He also designed a "Chanel" bag that expresses the "Chanel" logo on it (pictured).

Why was she called Coco?

Gabrielle Chanel took on this nickname in 1905 after her performance of "Qui qu a vu Coco dans le Trocadero" for a crowed of admirers at La Rotonde, a small music hall in Provence.

As Chanel is a fashion company it employs models, directors and Artistic directors, designers, people who would physically work in the various shops each day e.g. they would employ people...