Citigroup Analysis

Essay by BarakmahmutUniversity, Bachelor's December 2014

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General Information (brief information, history, recent issues (internal and external), product or services,) (Chapter 1, Cohesion Case McDonalds Case)

Citigroup Inc. - a major international financial conglomerate, which is one of the world leaders in the field of financial services. The company was formed April 7, 1998 by the merger of Citicorp and Travelers Group. The Bank manages assets worth over $ 1.9 trillion. Citigroup - primary dealer of US Treasury securities. (Wikipedia, 2014)

All of clients, firms, institutions and states of Citigroup are served by wide area of financial products and services. With Citigroup's financial skillfulness that makes solutions better, smarter and greater, they try to achieve outstanding results for our consumers.

Consumer Businesses

Citigroup's Global Consumer Bank (GCB) works with more than 60 million customers in 35 countries around the world. By concentrating strategically on particular economic sectors and markets in which the Citigroup provide exclusive and unrepeatable worldwide network, brand, and consumer oriented products & services ensure him with advantage among competitors.

Citigroup has four regions in which it realizes his business activity. There are Asia Pacific, Europe & Middle East & Africa, Latin America, and North America. GCB's main goal and strategy to give the clients

prevailing trends in the world of technology. By knowing how to positioned well and how accurately diverse portfolio, Citigroup strive to provide excellent credit quality, by caring customers entire world.

GCB earn almost half their income overseas North America. The main business activities of GCB are Credit Cards, Mortgages, Commercial Banking and Retail Banking. GCB has 121 offices in 150 cities.

Institutional Businesses

Citigroup's Institutional Clients Group has good and strong attitudes with customers by giving broad range of economic advisory and financing aid to international and domestic firms, commercial and noncommercial institutions, local states, and sole proprietorships approximately...