coca-cola: a culture or an addiction

Essay by apipenchantedCollege, UndergraduateB+, November 2014

download word file, 3 pages 0.0

In 2014, Coca-Cola comes with a whole new theme for the official Super Bowl commercial. Entitled "Its Beautiful" and using "America is Beautiful" as the background music with people from different race, skin color and culture singing along while the drink making appearance in most of the scenes of American's lifestyles activities like pool party and playing roller blades. In a way, this commercial carries a message that America is a free country, lived by people that migrated from many parts of the world and each of them deserve to be happy and free. Coke symbolizes itself as a part of the happiness and freedom. So basically, the Super Bowl commercial is just highlighting what people sees in Coke and how people from all walks of life take it in their life. The irony part comes in when this advertisement receives an enormous amount of critics. People feel that the one-minute commercial is diverting people according to their races and ethnicities when America's freedom song was sung in seven different languages in the commercial.

Since English has always been the official primary language of America, singing in other language sound offensive to some people. The critics state that the immigrants should speak the primary language of this land since they choose to be a part of it and live with its culture. Furthermore, there is one scene where a gay couple with their daughter having a good time together. This has triggered another debate about the acceptance of same sex relationship in this country. Despite all the critics and complains and how people claim that they will stop buying this product, Coca-Cola's sale has not been affected not even a bit. This has proved the strong impact that this product's has on its customers. For the past 12...