Colgate palmolive

Essay by Michael HedstromHigh School, 12th gradeA+, June 1996

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Colgate Palmolive

With a continuous expansion in it's product line, Colgate-Palmolive is

taking on the look of one of the most stable stocks on the exchange. Colgate

has a wide variety of products sold around the globe including, Colgate

Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science

Diet foods for house pets.

Colgate was founded in 1806 in New York City on Dutch Street by

William Colgate as a starch, soap and candle business. Colgate produced

soaps and perfumes or the next 67 years and then in 1873, they introduced

their first toothpastes, which were aromatic toothpastes. Then 13 years later,

they introduced the first dental creme packaged in collapsible tubes similar to

those used today. After 104 years of being in business on Dutch Street, the

largest tenancy on record in New York City the entire Colgate organization

moved to Jersey City. In 1928 Colgate made its greatest merger of all time

with the Palmolive-Peet Company and in 1953 took on its present name of

Colgate-Palmolive. By 1967 Colgate-Palmolive was on a roll with sales passing

the 1 billion dollar mark. In the years after, Colgate began acquiring major

companies and expanding its product line with the purchases of Hill's Pet

Products in 1976, the Mennen Company in 1992 and in 1993 acquired the

liquid soap brands of S.C. Johnson.

Before the purchase of Mennen Co. in 1992, Colgate Palmolive had no

major presence in the deodorant industry. With the purchase of Mennen Co.

they held 16% of the deodorant market but had to compete with Proctor and

Gamble, who held 26% of the market with products such as Sure, Secret and

Old Spice.

After the purchase of Mennen Co., which was easily purchased without

resist for $670 million in cash, Colgate-Palmolive held 16% of the deodorant...