Prepared for Nicole Stegemann Due Date 16/05/06
COLMATE
Market Entry Assessment
Report 2006
Colmate Team members
*Dominic Borbas *Elliott Bichala *Michelle Ng *Walter Veliz
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Table of contents
1.Executive Summary 4
2.Introduction 5
2.1 company background 5
2.2 purpose of report 6
2.3 objective 6
3.situation Analysis - Australia 7
3.1 situation analysis - Australia 7
3.1.1 product market 7
3.1.2 market characteristics and forecasts 7
3.1.3 distribution and pricing trends 7
3.1.4 positioning 8
3.1.5 market segments and needs 8
3.2 swot analysis - Australia 8
3.2.1 strength 8
3.2.2 weakness 9
3.2.3 opportunities 9
3.2.4 threats 9
3.3 Implication of Swot analysis 9
4.Situation analysis - Hong Kong & South Korea 11
4.1 situation anaylsis - Hong Kong 11
4.1.1 demographics 11
4.1.2 market indicators & economic overview 11
4.1.3 society and culture 13
4.1.4 technology 13
4.1.5 political & legal factors 14
4.2 market analysis - Hong Kong 15
4.2.1 product market 15
4.2.2 market characteristics and forecasts 15
4.2.3 distribution and pricing trends 16
4.2.4 positioning 16
4.2.5 market segments and needs 16
4.3 situation anaylsis - South Korea 17
4.3.1 demographics 17
4.3.2 market indicators & economic overview 17
4.3.3 society and culture 18
4.3.4 technology 19
4.3.5 political & legal factors 20
4.4 market analysis - Hong Kong 21
4.4.1 product market 21
4.4.2 market characteristics and forecasts 21
4.4.3 distribution and pricing trends 21
4.4.4 positioning 22
4.4.5 market segments and needs 22
4.5 competitor analysis 22
4.5.1 hong kong 22
4.5.2 south korea 23
5. market assessment 24
5.1 country risk 24
5.2 market size 25
5.3 ease of entry 25
5.4 minimal cultural barriers 26
5.5 strength of competitors 26
5.6 recommendation 27
6. market entry strategy 28
6.1 direct export 28
6.2 joint venture 29
6.3 recommendation...
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