Company Motivation

Essay by reneehobgoodUniversity, Bachelor'sA-, February 2010

download word file, 17 pages 0.0

Background of the IndustryWalt Disney (December 5, 1901-December 15, 1966) along with his brother Roy Disney is the Co-founders of the Walt Disney Company that is formerly known as Walt Disney Productions. Walt Disney became one of the best known motion picture producers in the world with annual revenues of approximately $35 billion.

The Disney brothers put their money together to purchase a cartoon studio in Hollywood. They first started with a series called Alice Comedies, which ended in 1927, and went on to Felix the Cat. By 1927, an all new all-animated series of Oswald the Lucky Rabbit began and was almost an instant success. In February 1928, Disney lost all rights to the Oswald character and it took 78 years (2006) to be able to receive those rights back. After losing those rights Disney needed to develop another character, and this is when Mickey Mouse began.

In the 1940s, Disney was drawing sketches of his ideas of an amusement park in which his employees could spend time with their children.

His original idea developed into a much larger concept and turned it into a larger enterprise than what it first started out to be, the beginning of Disneyland in Anaheim, California and opened their doors on July 17, 1955.

Disney started his merchandise in 1929 when he was approached by a businessman that wanted to place Mickey Mouse on the cover of a children's writing tablet. This led to the beginning of Disney Consumer Products (DCP) and extended the Disney brand to products ranging from apparel, accessories, and so much more. Besides purchasing these merchandise items at Disneyland, a person can also purchase those items by going to Anyone can go to Disneyland's website and book vacation packages, buy tickets, annual passports, and gift cards. People...