Comparative Analysis of VAS Provided by Airtel, Vodafone and Reliance

Essay by abbssUniversity, Bachelor's February 2009

download word file, 21 pages 5.0

Project Report On"COMPARATIVE ANALYSIS OF VAS PROVIDED BY AIRTEL, VODAFONE AND RELIANCE"VALUE ADDED SERVICESIndia is going through a telecom revolution, especially in the wireless telephony segment. The adoption of mobile telephony remains unparallel in scope, as users from diverse segments increasingly choose to exercise the option of personal mobility, The user base has been adding 3-4 million subscribers per month (on an average) and the mobile subscriber base crossed the 100 million mark in April 2006. According to the report by IAMAI and IMRB, the success of the market can be gauged from the fact that mobile user base has surpassed the PC user base in India. India is rapidly moving towards being an evolved mobility market with no distinction between markets incumbents and challengers. The growing intensity of competition has led to more services for the end user at lower prices. This has had an effect of stimulating demand and thus increasing the category adoption rate.

As more users have been added to the subscriber base,Source: COAI & ABTO has led to a further pressure on operator costs. This hassled to further cost benefits to the end user, fueling further growth in the subscriber base. The growing subscriber base has also augured well for industry revenues, which have risen consistently over the last four quarters.

Mobile phones today have moved beyond their fundamental role of communication and have graduated to become an extension of the persona of its user. We are witnessing an era where users buy mobile phones nor just to be in touch, but to express themselves, their attitudes, feelings and interests. Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology and listen to music, make others listen to...