Compare and contrast 3 radio stations, 2 public and 1 privately owned

Essay by bigrichoCollege, UndergraduateB+, October 2007

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Compare and Contrast6PR (Morning Show), ABC 720 Morning and The West Australian are three mediums by which information is communicated to the public, but each is different to the other in the way it communicates its facts, stories and headlines to its target audience. The more obvious difference is the way The West Australian delivers its stories and information to that of 6PR or ABC Radio. The West Australian newspaper is aimed at a broad audience across all ages whilst the radio programme 6PR is aimed at a broad but older audience (30+) and the ABC 720 Morning has a target audience of an ‘elite and intelligent’ elder group of people.

Beside the obvious fact that print and radio are completely different mediums, there are also more subtle factors that add to the differences in the communication of news and current events to the public. These differences are the result of several factors; the differing target audiences; the news reporters and presenters; the selection and ordering of information; and even the tone created by the presentation.

One medium may more effectively present a story compared to the other one, and in this case, it is beneficial for the audience to have exposure to both. It is usually common to have people read and listen to both mediums as they may understand a story better when presented by one medium compared to the other, or one presenter may be biased towards a story while the other is neutral. While the three news mediums often present the same issues and events, their differing style and target audience ensure that the final product that is delivered to the public differs greatly.

For the news presentation on the 15th of July the two radio stations, ABC720 and 6PR both contained similar stories but the...