TABLE OF CONTENTS

iiCV OF THE STUDENT

ACKNOWLEDGMENTS iii

ONE PAGE SUMMARY iv

TABLE OF CONTENTS vi

LIST OF ABBREVIATIONS xii

EXECUTIVE SUMMARY xi

ASSESSMENT AUDIT xiv

INTRODUCTION xvii

PART A. THE COMPETITIVE ADVANTAGE STUDY OF RETAILING INDUSTRY IN TURKEY AND USA 1

I.A. INTERNAL ANALYSIS OF RETAILING CLOTHING FIRMS IN TURKEY 2

I.A.1.1. Current Mission, Long-Range Objectives, Strategies & Performance for Turkish Firms 2

I.A.1.1. Current Mission, Long-Range Objectives, Strategies & Performance for US Firms 3

I.A.1.2. Long-range Business Objectives and Strategies for Turkish Firms 4

I.A.1.2. Long-range Business Objectives and Strategies for US Firms 5

I.A.1.3. Appropriateness of the Organization's Portfolio of Businesses for Turkish Firms 6

I.A.1.3. Appropriateness of the Organization's Portfolio of Businesses for US Firms 7

I.A.1.4. Determining How Well the Organization Has Been Performing for Turkish Firms 8

I.A.1.4. Determining How Well the Organization Has Been Performing for US Firms 9

II. FUNCTIONAL ANALYSIS OF RETAILING FIRMS 12

Figure 1

Figure 2

Figure 3

II.A.1.1. Financial Planning and Control for Turkish Firms 12

II.A.1.1. Financial Planning and Control for US Firms 13

II.A.1.2. Marketing Management; Marketing Research & Development for Turkish Firms 14

II.A.1.2. Marketing Management; Marketing Research & Development for US Firms 15

II.A.1.3. Production/Operations for Turkish Firms 16

II.A.1.3. Production/Operations for US Firms 17

II.A.1.4. Technology for Turkish Firms 18

II.A.1.4. Technology for US Firms 19

III. EXTERNAL ANALYSIS OF RETAILING FIRMS 22

III.A.1.1.1. SWOT Analysis for Turkish Firms 22

III.A.1.1.1. SWOT Analysis for US Firms 23

III.A.1.1.1. Porter's 5 Forces Model for Turkish Firms 24

III.A.1.1.1. Porter's 5 Forces Model for US Firms 25

III.A.1.2. General Environment of the Firm: PEST Analysis for Turkish Firms 26

III.A.1.2. General Environment of the Firm: PEST Analysis for US Firms 27

IV. INTEGRATION OF MAJOR STRATEGIC ISSUES 28

IV.A.1.1. Strategic Business Units for Turkish Firms 28

IV.A.1.1. Strategic Business Units...