TABLE OF CONTENTS
iiCV OF THE STUDENT
ACKNOWLEDGMENTS iii
ONE PAGE SUMMARY iv
TABLE OF CONTENTS vi
LIST OF ABBREVIATIONS xii
EXECUTIVE SUMMARY xi
ASSESSMENT AUDIT xiv
INTRODUCTION xvii
PART A. THE COMPETITIVE ADVANTAGE STUDY OF RETAILING INDUSTRY IN TURKEY AND USA 1
I.A. INTERNAL ANALYSIS OF RETAILING CLOTHING FIRMS IN TURKEY 2
I.A.1.1. Current Mission, Long-Range Objectives, Strategies & Performance for Turkish Firms 2
I.A.1.1. Current Mission, Long-Range Objectives, Strategies & Performance for US Firms 3
I.A.1.2. Long-range Business Objectives and Strategies for Turkish Firms 4
I.A.1.2. Long-range Business Objectives and Strategies for US Firms 5
I.A.1.3. Appropriateness of the Organization's Portfolio of Businesses for Turkish Firms 6
I.A.1.3. Appropriateness of the Organization's Portfolio of Businesses for US Firms 7
I.A.1.4. Determining How Well the Organization Has Been Performing for Turkish Firms 8
I.A.1.4. Determining How Well the Organization Has Been Performing for US Firms 9
II. FUNCTIONAL ANALYSIS OF RETAILING FIRMS 12
II.A.1.1. Financial Planning and Control for Turkish Firms 12
II.A.1.1. Financial Planning and Control for US Firms 13
II.A.1.2. Marketing Management; Marketing Research & Development for Turkish Firms 14
II.A.1.2. Marketing Management; Marketing Research & Development for US Firms 15
II.A.1.3. Production/Operations for Turkish Firms 16
II.A.1.3. Production/Operations for US Firms 17
II.A.1.4. Technology for Turkish Firms 18
II.A.1.4. Technology for US Firms 19
III. EXTERNAL ANALYSIS OF RETAILING FIRMS 22
III.A.1.1.1. SWOT Analysis for Turkish Firms 22
III.A.1.1.1. SWOT Analysis for US Firms 23
III.A.1.1.1. Porter's 5 Forces Model for Turkish Firms 24
III.A.1.1.1. Porter's 5 Forces Model for US Firms 25
III.A.1.2. General Environment of the Firm: PEST Analysis for Turkish Firms 26
III.A.1.2. General Environment of the Firm: PEST Analysis for US Firms 27
IV. INTEGRATION OF MAJOR STRATEGIC ISSUES 28
IV.A.1.1. Strategic Business Units for Turkish Firms 28
IV.A.1.1. Strategic Business Units...
very well work done
very well work done
1 out of 1 people found this comment useful.